Impact of Artificial Intelligence on Digital Marketing
Artificial intelligence will have a large role to play in reducing the problems that digital marketers face today and will help them in increasing their revenues.
All digital marketers will agree that whenever you launch a campaign across digital media, you have very little idea about who watches your ads or clicks on them. So, if you have a click-through rate of 1%, it also means that 99% of the remaining audience has decided not to click on your ads for reasons known only to them.
This leads to high cost per acquisition and subsequently huge amounts of marketing losses for brands. Seek Digital Academy can guide digital marketers on how to target the right audience for substantially increasing the click-through rate.
Poor quality leads are the greatest cause of rift between sales and marketing teams. You may be launching a digital campaign to reach out to adult working females but may end up getting leads from students. If there is anything that annoys people more than seeing 50 display ads per day from one company, it is seeing the same ads after they have made a purchase maybe somewhere else.
Most of the consumers are fed up with irrelevant content. Aside from these, there are numerous other digital marketing problems that consumers deal with on a regular basis. However, with the help of artificial intelligence, digital marketers can overcome these problems and increase the productivity of the marketing program.
HOW AI WILL HELP DIGITAL MARKETING IN OVERCOMING THESE PROBLEMS?
- MACHINE LEARNING: Using machine learning, digital marketers can reach out to the right audience at the right time and location. Today, AI systems such as Azure and Watson can sift through vast reams of data such as e-mail clicks, interests, age, location, shopping habits, and comments on social media. Customized algorithms are created which automatically gives scores to this audience and then suggests the most relevant audience for displaying your ads.
- CHATBOTS: Chatbots can be used for a variety of purposes. In digital marketing, it can be used to get excellent quality leads. Chatbots are capable of understanding human texts and speech. They can also collect pre-sale documents from prospects and gather leads.
- SENTIMENT ANALYSIS: A sentiment analyzer will tell you if the opinion of people about your brand or product positive, negative, or neutral.
- PREDICTIVE ANALYSIS: The basic principle on which it works is that a customized system is setup which collects data, identifies different patterns, and predicts the occurrence of unknown future events. During campaigns, you can improve the quality of your leads through predictive analytics. Predictive analysis will give you much higher conversion rates and reduce the cost of client acquisition. It is also used for customer segmentation and sending customized messages to each segment as per their behavioral traits.
CONCLUSION:
Seek Digital Academy has a good understanding of the implications of AI in the field of digital marketing which makes it the best institute for Digital Marketing Course in Delhi. In the coming time, AI’s integration with digital marketing will greatly help marketers improve the effectiveness of their campaign.
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