5 Exciting Ideas for Instagram Stories in 2019
In the present scenario, people on Instagram are more active. From sharing multiple posts to regular updates in stories, Instagram is getting immensely popular in social media applications after Facebook. Instagram has over 800 million users, which makes sense that how your business or brand needs to constantly work upon it to boost business.
Besides Instagram feeds, the launch of the Instagram stories became extensively prominent among the Instagram users. The major reason behind its popularity is that it’s simple to use, update stories along with some cool features, which is absolutely attention-grabbing.
If you are one of the businessmen’s, then it’s extremely vital to engage your followers through Instagram stories to promote your brand. So, here below mentioned are some of the exciting ideas to do the same.
1 – Color Theme According to Brand Logo
The amalgamation of bold and vibrant colors in Instagram stories is absolutely alluring for the followers of the brand. However, it should be also being kept in mind that the color theme can be chosen according to the brand logo color. The usage of innovative, unique and color-based infographics is essential, but to make a significant impact of your brand on your followers the color theme should be followed appropriately.
2 – Promote Vouchers and Coupons
To promote your brand through Instagram stories, sharing the vouchers and coupons will certainly overwhelm your followers. In the present scenario, the majority of brands promote their vouchers and coupon codes on Instagram stories, which can easily be swiped up and can be grabbed by the users.
3 – Boomerang to Create Funny Videos
Boomerang videos can make a dull and monotonous day an entertaining and enjoyable one. In brand promotion, you can opt for the Boomerang videos that are short and reveal the fun side of the brand. You can catch the subtle, funny and captivating moments of your company and share it on Instagram stories to delight your followers.
4 – Ask a Question
In Instagram stories, there’s another feature that is recently added “Ask a question.” Even in 2019, Individuals and brands are utilizing the ‘Ask a Question’ feature either with funny or reviews related content. You can also incorporate this feature in your Instagram stories to ask for the feedback regarding your product and services from your customers and followers. However, it is also significant to respond to the questions being asked by the customers on this platform to make it an engaging and interesting one.
5 – Go Live Feature
“Go Live” feature in Instagram stories definitely gained tremendous popularity among its users, which is definitely a commendable strategy to engage with the followers directly. Live videos are 80% appealing and attractive for the followers and most importantly, rather than reading a blog people usually prefer to watch the live videos of the brand. Just ensure that the live videos should be structured on the compelling topics to engage the customers.
This entire concept of Instagram stories for brand promotion comes under the Digital marketing services specifically social media marketing. To learn and know more about the trends that will take over in the upcoming years in Instagram, and then get yourself enrolled in Seek Digital Academy for Digital Marketing Course in Janakpuri.
If you are a businessman, then it’s essential to remain updated on your social media accounts to give regular updates to your followers, isn’t it? Then, at Seek Digital Academy, the trainers will ensure to provide the best SMO Training in Delhi so that you can build powerful social media strategies for your own brand.
Also, Read this: https://bit.ly/2SAAX7x
4 Off Page SEO Techniques to Build Brand Visibility
The SEO executives or analysts usually focus on both On-page and Off-page SEO techniques to get a rank on Google’s first page. Now, there are different strategies in On-page and Off-page SEO techniques to maximize the appeal on search engines. To strengthen the digital reputation of a brand, there are some remarkable Off-page SEO techniques or tactics through which the desired results can be accomplished.
Undoubtedly, On-Site SEO techniques are pivotal for the online brand visibility, however, to improve and enhance the website ranking on search engines, Off-Page optimization tactics are equally significant.
There are some sterling Off-Page SEO techniques to influence your target audience to establish your brand visibility as well as website reputation.
- LINK BUILDING – GUEST BLOGGING
High-quality guest postings on influential websites are absolutely a successful opportunity to build the brand reputation on search engines. To reach out to your target audience, it’s imperative to determine where your competitors are active and thus overlap them by posting appealing and relevant blog posts. To generate organic traffic back to your website and drive brand reputation, it becomes essential to build links through such techniques.
- INFLUENCER MARKETING
Apart from social media marketing, influencer marketing can certainly boost your brand reputation. An association with the influencers, not particularly celebrities, who can share your content, products and services on their pages, is definitely strategic marketing for your brand. Influencer marketing enhances your Off-Page SEO by targeting your audience, generating traffic on your website and converting prospects into potential customers.
- INFLUENTIAL SOCIAL MEDIA PROFILES AND BUSINESS DIRECTORY
Nowadays, social media platforms are impactful and powerful Off-Page SEO techniques to increase brand visibility digitally. Whether it’s Facebook, Instagram or LinkedIn, you can create your own social media profiles to spread the word about your brand in tandem with the products and services description.
In addition, a business directory is a next step on the ladder to establish your brand reputation. It’s vital to ensure that your business and website appear on the business directory search. The search engines observe and notice the placements of your business while calculating the website reputation. Hence, the business directory and social media profiles should be influential.
- FIXING BROKEN LINKS
Fixing the broken links on other people’s websites is another Off-Page SEO strategy to build a reputation. Locating the broken links on different influential websites through ‘Check My Links’ tools and simply replacing them with your own links but with a relevant one is a significant technique to build links. Moreover, after pointing out the broken links, equally important is to add a valuable resource in a better way.
The above-mentioned 4 essential Off-page SEO techniques will definitely help to fetch the rank on your website. If you are searching for more solutions in Search Engine Optimization, then why not to join Seek Digital Academy for SEO Training in Delhi?
The highly experienced experts and professional trainers at Seek Digital Academy provide a comprehensive Digital Marketing Course in Janakpuri. Hence, don’t wait and start with the demo session today itself!
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Invest in your Career Growth through Digital Marketing
Are you looking for solutions to invest in your career growth? Do you want to invest your money in something worthwhile? Well, we have a solution, it’s DIGITAL MARKETING!
Not because Digital Marketing is in trend, but the salient advantages and its wider scope of earning opportunities make it a perfect investment.
The higher amount of pay and numerous advantages in the job makes Digital Marketing as an appropriate career choice. Whether you are a businessman or a job seeker, Digital Marketing program is for everyone to promote your own or client’s brands through digital media simply targeting the audience.
The increasing demand of Smart Phones has actually led to a tremendous increase in digital marketing strategies. According to a survey, by the end of the year 2019, the mobile phone users will increase from 4.77 billion to 5.07 billion globally, thus our marketing tactic should be more focused on the mobile users to connect with the target audience through online media.
The prominent plus point of an enormous shift from traditional marketing to digital marketing of businesses is High return on investment at low cost. Undoubtedly, digital marketing gives better results and outcomes than the traditional marketing and that’s the major reason the small and high scale business people rely primarily on digital marketing.
When it comes to the scope of Digital Marketing Career growth, then there are different aspects one can choose to become a professional in it. Some of the major job roles that you can choose within the digital marketing course are mentioned below:
- Expert Blogger
If you have a knack for writing, then get into the full-time blogging. You can become a professional blogger/writer for an agency or simply become a brands’ voice through your writing skills. Nowadays, bloggers and writers are earning a good amount of income through their Content Writing career. Just choose your niche in writing and begin with your passion for writing.
- Social Media Manager
In the present scenario, everyone is tech-savvy and can easily learn the insights of social media to become a professional Social Media Manager. A social media manager is the one who handles Facebook, Instagram, Twitter, LinkedIn and Pinterest to build a brand online through marketing techniques. It also includes Ad campaigns and regular social media postings to keep the followers updated about the brand. Therefore, if you love scrolling the screens of Facebook and Instagram, then learn social media optimization (SMO) today.
- Search Engine Optimization (SEO) Executive
To rank the business on Google first page through On-page and Off-page activities comes under the category of Search Engine Optimization. Undoubtedly, it’s a tricky and complex technical job, but once you grasp the in-depth knowledge about SEO, then it wouldn’t be a harder nut to crack. To take a new step towards your career growth, you can choose to become an SEO executive.
- Digital Marketing Manager
Once you learn the entire nuts and bolts of Digital Marketing, then you can easily become a Digital Marketing Executive in a low amount of investment. A digital marketing executive handles everything on the job including planning and implementing campaigns, works in accordance with the Digital team, builds the brands online through creative skills and so forth. Hence, if you think you have the ability to become an expert Digital Marketing Manager, then it’s the right time to invest in your career growth.
- Google Ads Specialist
Google Ads Specialist is the one who collects the essential reports and data of the campaigns, optimize campaigns to generate genuine leads and make it a successful one for the brand through various strategies. From preparing the Ad content to setting up an appealing landing page, there are different roles and responsibilities of a Google Ads Specialist. Now, it’s not too difficult to learn the nitty-gritty of Google Ads and become an expert in it.
- Begin with your own Start-up Agency
If you are experienced in handling and managing a business, then begin with your start-up agency of Digital Marketing. You can plan and implement effective and trendy digital marketing strategies for the brands. To make an amazing career shift, Digital Marketing is definitely a great opportunity even for the beginners.
To learn Digital Marketing today, you can simply contact the experts at Seek Digital Academy, a reputed and Best Digital Marketing Course in West Delhi.
Seek Digital Academy is one of the remarkable Internet Marketing Institutes in Delhi, book your demo session with their professionals and then enroll into the course for your satisfaction. Invest in your career growth with popular and successful digital marketing tactics with the guidance and knowledge of Seek Digital Academy professionals.
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5 Social Media Tools that you need to Utilize in 2019
For marketers nowadays advertising the brand, its products and services on social media platforms have become essential.
As we all know, the majority of customers are online, thus the advertising techniques should include online marketing to attract and convert the potential leads.
To stay productive and active on social media channels, there are myriad of social media tools that can be used to market the products more effectively. Not just to market the products but to engage the audience, these prevalent free tools are absolutely beneficial.
Here is the list of successful social media tools that you need to utilize this year.
- Buzzsumo
One of the prominent and impactful social media tools is Buzzsumo, which is used by almost every marketer nowadays. It’s a tool where you can easily find the most popular and shared content in tandem with the trending influencers. To get an idea about the content, you can simply search it with the help of a keyword or topic name.
With the help of this tool, you can easily plan and implement the content strategies to engage the visitors on your social media page. Not to mention it, on Buzzsumo, you can also check which articles and blogs are performing amazingly well on different social media channels.
- Canva
Canva is an online tool for creating appealing designs and graphics. For marketers and social media managers, it’s crucial to create attractive and engaging graphics/Images. On this tool, you can easily create your own designs as they already have prepared Icons, Logo designs, brochures, templates and so forth. Additionally, there are over two million graphics element designs in Canva that can be utilized to create some aesthetic designs.
- Social Mention
If you are searching for a tool to get details and insights to what people are talking about your brand and its products, then Social Mention is absolutely a great tool to utilize. Not just the blogs, bookmarks and events, the Social Mention tool will stream the information about the hashtags, reach, response and emotions attached with the brand in an organized manner. Therefore, to get all the necessary information (basically reach and response) about your brand on social media, Social Mention is assuredly an amazing tool that you must try.
- Buffer
A Buffer is a tool which is used to schedule the social media postings and to manage all the social media accounts in one place. The additional benefit of using the Buffer Publish tool is that you can analyze the performance that is which posts became highly popular on social media. Now, you don’t have to worry about your regular social media postings as this tool will automatically do the work on your behalf.
- Pixabay
Pixabay is another remarkable social media tool where creative writers/bloggers and designers can get the best images and videos. The pictures in Pixabay are absolutely free from copyright issues and the prominent plus point is that you can use that tool for free. Without any second thought, you can use the Pixabay tool for your social media platforms without worrying about the license issues.
So, these were the top 5 social media tools that are used by the marketers excessively for their social media channels. From content to design, all the prevalent tools are almost covered in this blog. However, the list of social media tools doesn’t stop here.
Apart from the social media tools, you can take the SMO training to optimize your social media handle on your own. To enroll into the Best Digital Marketing course in Delhi, Seek Digital Academy is definitely a great place to become an expert in social media optimization.
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5 On-Page SEO Techniques to Acquire Rank in 2019
Do you want to drive more traffic to your website? Do you want to target the specific keywords on the search engine? Then following the certain On-page SEO techniques will be beneficial to acquire rank on Google.
Well, basically, there are two SEO techniques that SEO analysts follow to optimize a website: On-page and Off-page. The major reason for On-page SEO is to choose the targeted keyword and to fetch it’s ranking on the first page of Google.
Now, there are some of the latest On-page SEO techniques for search engine ranking that you need to follow in 2019.
- Target Keyword in URL
The On-page metrics for SEO include correct URL display. One of the solidified techniques for On-page SEO is targeted keywords in URL. Make sure that the URL of your website doesn’t include special characters, symbols, punctuations etc. Moreover, if you are using the dashes in the URL to segregate the strings, then it will help the audience to memorize the URL.
- Meta Title
One of the most imperative SEO techniques for On-page is the Meta Title. If the Meta title and Meta Description of your website on the search engine is attractive and accurately optimized, then the target audience of your brand will definitely click. And, ultimately, it will fetch more organic traffic on your website. While creating the Meta Title, it’s crucial to keep in mind that the length should be within the 70 characters.
- Incorporate Schema
If you are implementing the Schema while developing and designing the website, then you can certainly surpass your competitors. Basically, the schema or commonly known as structured data is absolutely beneficial to fetch the rank on your website.
For Example: If you are running a food business, then incorporating the reviews or rating schema markup will compel the audience to click to your website.
- Internal Linking
Are you frequently updating your website blogs? If NOT, then start updating your blog section to increase organic traffic on your website. Adding on to it, internal linking in the blogs is an essential thing to do. If your blogs contain knowledgeable information and details, which appeals to the reader, then they will surely spend time to read your blogs. You can also redirect the reader to different pages of your website through internal linking SEO technique. However, please ensure that the internal linking should be relevant for the reader and render them with additional information or details about the product or services.
- Keywords Capacity
Targeting the main or primary keywords in the first and last paragraph within the 100 word limit is what fetches the traffic through the search engine. If the keywords are utilized in a semantically correct manner, then even the search engine understands the content. Keep the content simple, clear and lucid in tandem with the properly structured keywords so that the search engine bots understand it and make it visible for your target audience.
Well, apart from the aforementioned list, there are some other trending and latest SEO techniques for On-page activities. To understand more about on-page SEO techniques to fetch rank on Google and double the traffic on your website, then why not to get in touch with the SEO experts at Seek Digital Academy? For noteworthy SEO training in Delhi, you can contact Seek Digital Academy.
They offer SEO course in Delhi to the aspirants to get hands-on knowledge and experience in Search Engine Optimization (SEO). Therefore, don’t hesitate to become SEO-friendly this year!
Also, Read this: https://bit.ly/2KfIXsu
Impact of Artificial Intelligence on Digital Marketing
Artificial intelligence will have a large role to play in reducing the problems that digital marketers face today and will help them in increasing their revenues.
All digital marketers will agree that whenever you launch a campaign across digital media, you have very little idea about who watches your ads or clicks on them. So, if you have a click-through rate of 1%, it also means that 99% of the remaining audience has decided not to click on your ads for reasons known only to them.
This leads to high cost per acquisition and subsequently huge amounts of marketing losses for brands. Seek Digital Academy can guide digital marketers on how to target the right audience for substantially increasing the click-through rate.
Poor quality leads are the greatest cause of rift between sales and marketing teams. You may be launching a digital campaign to reach out to adult working females but may end up getting leads from students. If there is anything that annoys people more than seeing 50 display ads per day from one company, it is seeing the same ads after they have made a purchase maybe somewhere else.
Most of the consumers are fed up with irrelevant content. Aside from these, there are numerous other digital marketing problems that consumers deal with on a regular basis. However, with the help of artificial intelligence, digital marketers can overcome these problems and increase the productivity of the marketing program.
HOW AI WILL HELP DIGITAL MARKETING IN OVERCOMING THESE PROBLEMS?
- MACHINE LEARNING: Using machine learning, digital marketers can reach out to the right audience at the right time and location. Today, AI systems such as Azure and Watson can sift through vast reams of data such as e-mail clicks, interests, age, location, shopping habits, and comments on social media. Customized algorithms are created which automatically gives scores to this audience and then suggests the most relevant audience for displaying your ads.
- CHATBOTS: Chatbots can be used for a variety of purposes. In digital marketing, it can be used to get excellent quality leads. Chatbots are capable of understanding human texts and speech. They can also collect pre-sale documents from prospects and gather leads.
- SENTIMENT ANALYSIS: A sentiment analyzer will tell you if the opinion of people about your brand or product positive, negative, or neutral.
- PREDICTIVE ANALYSIS: The basic principle on which it works is that a customized system is setup which collects data, identifies different patterns, and predicts the occurrence of unknown future events. During campaigns, you can improve the quality of your leads through predictive analytics. Predictive analysis will give you much higher conversion rates and reduce the cost of client acquisition. It is also used for customer segmentation and sending customized messages to each segment as per their behavioral traits.
CONCLUSION:
Seek Digital Academy has a good understanding of the implications of AI in the field of digital marketing which makes it the best institute for Digital Marketing Course in Delhi. In the coming time, AI’s integration with digital marketing will greatly help marketers improve the effectiveness of their campaign.
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